proachable. Although new golf courts erect in cities around China in the past ten years, for public it is still a rich sport. Due to constraint of court number, location and high prices, accessibility of the sport is sharply reduced. That leads the civilian sport in West to still stick to a luxury tag.
But experience cards of some golf club are sold 35 yuan each. Why the noble lady becomes Cinderella? Is it a trend that the sport grows more civilian?
"In effect, we target youngsters, who love to play golf but don"t have the economic strength, to launch group buying promotion," a staff with Shenyang Chuangwai Golf Driving Range said. As golf was approved as an Olympic sport, more and more youngsters play it.
Golf is as civilian as basketball and soccer to kids in West and we hope golf can be more popular in China, in Shenyang, the staff said, adding our club has youth training package targeting, which is around 100 yuan each class hour on average, and that charge is as similar as remedial classes.
Shenyang golf clubs" current development shows that they are taking higher-income people as target customers and nursing youths as potential customers. Moreover, golf is also a way to promote property value.
In Europe and U.S., rise of golf villa value is six-fold of that of ordinary ones, according to U.S. National Golf Foundation (NGF). And Chinese golf villa is 20-30 percent higher than others and existing property with golf facilities due to current restriction on the sport in China.
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